Around three browse-depending gender wisdom brands are able to use to style associated consumer knowledge, according to an effective Wunderman Thompson proper planning manager.
Brands looking to framework joyous consumer feel will want to look in order to easing lifestyle difficulties of women, make the most of technical and boost has and concerns one to address version of ladies means, when you are turning to ladies correct possible and you will assortment.
Talking about among the many interesting learnings and you can unmined solutions out-of an excellent previous gender research by Wunderman Thompson, called Filipina Pass, an upgrade of the agency’s first data, Filipina Second, inside the 2017.
Each other education looked for to know the nation’s lady as more than just market portion outlined because of the the opportunities and requirements, but as vital numbers inside the Philippine neighborhood, employing individual victory and you may goals.The newest 2021 look got two fold, a 500-respondent decimal research followed by qualitative attract groups, across years, different money groups, as well as other section, for instance the country’s Luzon, Visayas and you will Mindanao isle organizations.
For labels seeking to create potent and you can significant customers enjoy to own female and Filipina people, they are ideal three learnings:
