Interview An Expert: 5 Steps To Creating An Expert Interview Series
A main topic in my speeches has been being an expert and having knowledge of your business. I always preach the benefits of expertise — how clients and customers will seek you out as a source of information. The goal is to have knowledge of your products, industry, etc., and to also be perceived as «the Source» of information about anything relating to what you do and sell.
But the important point is that if she had just looked at my portfolio, she would never have known whether I could really write the kind of articles she needed on that (to me) foreign subject matter. She found out I could do it — and so did I.
One of my favorite methods of marketing my books is to create joint ventures with other authors who have the same target audience. I usually contact the authors I find on Amazon and Selfgrowth and ask if they would be interested in setting up a teleseminar or webinar and cross promote each other’s books. I have them send out a notice to their database to invite their followers to a free session and half way through we change it up from being the interviewer to the interviewee. When I edit the audio program I’ll cut out their interview and post my section on my site as a free download. People love free material, so it is a very effective method of getting fans to return to your site regularly.
A what? An article ghost writer is a writer you hire to write articles for you as if it was you writing them. This is a great way to keep your web content fresh, while freeing you up to do other important things.
An expert is someone with knowledge and information on a particular topic or in a market, but being an education essay writing service is more of a measure of knowledge than anything else. Having knowledge is important, but if you rely only on that for your own positioning and marketing, you’ll constantly struggle to differentiate yourself. The real key is to not just become an expert, but to ascend to a higher level of recognition and positioning — the Trusted Authority.
The fact is, especially in the context of consultative selling, proper marketing helps a sales professional to conserve his or her most precious asset. That precious asset is time. Time management should be taught in every sales training program simply because a professional salesperson can avoid so much wasted time dealing with prospects that are not a good match. Be honest here, you know how it is, when sales are down we sales professionals always attempt to force the square peg into the round hole. In other words, instead of working with clients that are a good fit for us we chase after prospects that are major time wasters who are never going to buy.
Log onto social media sites and post an announcement that your book is available. Include the differentiation message in the announcement. If space is limited, make sure the pitch line is in the announcement.
Do you and/or your company participate in industry events such as association meetings, trade shows, etc.? It takes more than attendance. It takes participation. Are you on panels? Do you write articles for the industry publications? Consider being involved in industry events — maybe even being on the board.
Becoming a successful writer goes farther than just having the right education. Some people never go to university and have a natural gift for writing. Others make it through university earning a degree in Journalism or English and while they have the technical skills, they don’t have the natural skills to tell the story. So do not make your decision on becoming a successful writer based on your education.
A few questions to ponder. What does it take to be an expert? Is it product knowledge? Is it industry knowledge? What defines you or your company as an expert? Here are six ideas that may help make you position you as an expert.
Then when someone looks at you and asks, «Who do you think you are?» you can feel a lot better telling them, «Hey, I’m an expert in my field.» Because you are.
Comments are closed